# identity.md

## Organization Overview
- **Company Name:** Newton Running Company
- **Mission:** To be the leader in natural running form and active technology in footwear, encouraging optimal running performance through responsive and cushioned shoes.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Boulder, Colorado. Date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting natural running form, active technology, and sustainability, empowering runners to perform faster, farther, and better.

## Operations & Structure
- **Business Model and Operational Approach:** Focuses on developing and providing high-performance running footwear with patented active technology for natural running form.
- **Location(s) and Geographic Presence:** Boulder, Colorado.
- **Key Partnerships and Affiliations:** Details forthcoming.